netflix.design.md

Netflix.
Cinematic near-black, one signature red and artwork-led rows — an interface designed to disappear behind the story.
In the kit
Evidence coverage
Type & palette
Aa 400 · 500 · 700
Brand assets
Logo variants, mirrored and stable.
Served from the design.live CDN at a stable resolver URL, so an agent never has to scrape a brand site at request time.
Palette
Netflix colours, ready to paste.
Hex values as recorded in the brand record. Click any swatch to copy it.
Typography
The type the brand actually ships.
Recorded from the brand record and the curated design distillation, with role and origin.
Aa
Netflix Sans
Aa
Helvetica Neue
Netflix Sans, 700 weight
- Weights
- 400 · 500 · 700
- Scale
- 54 / 36 / 24 / 16 / 14
- Tracking
- -0.01em
Brand context
What an agent needs to know first.
AI-ready positioning, distilled into the same context block the MCP returns.
unlimited movies, tv shows, and more
Netflix is a global entertainment streaming service for anyone who wants to watch unlimited TV shows, movies, and more on internet-connected devices, with an easy “cancel anytime” membership model starting at $8.99. Its differentiator is the scale of its on-demand library and cross-device experience—available on smart TVs, game consoles, and mobile devices—paired with flexible plans that let members switch plans as they want.
Audiences
- Households and individual subscribers who want on-demand streaming entertainment
- Family viewers managing age-appropriate content for children
Design evidence
How the product behaves.
Counts come from the canonical evidence store. Screens and ordered steps are delivered through the authenticated MCP, not rendered here.
Type
Aa
Netflix Sans, 700 weight
54 / 36 / 24 / 16 / 14 · -0.01em
Signature moves