BMW M.

Pure black canvas, motorsport tricolor accents and machined typography — performance rendered as an interface.

Brand context indexed · screen evidence pendingbrand context · private beta
Download DESIGN.md

In the kit

Brand assets

Logo variants, mirrored and stable.

Served from the design.live CDN at a stable resolver URL, so an agent never has to scrape a brand site at request time.

Logo · for light surfaces
Logo · for dark surfaces
Icon · app mark

Palette

BMW M colours, ready to paste.

Hex values as recorded in the brand record. Click any swatch to copy it.

accent
dark
light

Typography

The type the brand actually ships.

Recorded from the brand record and the curated design distillation, with role and origin.

BMW Type Next, 700 weight

Weights
400 · 700
Scale
64 / 40 / 26 / 18 / 14
Tracking
0.02em, all-caps labels

Brand context

What an agent needs to know first.

AI-ready positioning, distilled into the same context block the MCP returns.

The Ultimate Driving Machine

BMW M builds high-performance automobiles and experiences for driving enthusiasts, rooted in motorsport DNA and designed to bring authentic racing functionality to everyday streets with exclusive, sporty aesthetics—reflecting BMW M’s ongoing pursuit of peak performance on asphalt from its motorsport foundation.

Audiences

  • Buyers of BMW M performance cars (e.g., BMW M2/M3/M4/M5 and electrified M models) in BMW’s main sales markets
  • Motorsport fans and trackday/experience customers who participate in BMW M and AREA M events
  • Enthusiasts who engage with BMW M digital and lifestyle offerings (magazine, wallpapers, gaming, and M in-car apps)

Design evidence

Evidence capture in progress.

Counts come from the canonical evidence store. Screens and ordered steps are delivered through the authenticated MCP, not rendered here.

Type

Aa

BMW Type Next, 700 weight
64 / 40 / 26 / 18 / 14 · 0.02em, all-caps labels

Signature moves

01Tricolor stripe as a structural device02Full-bleed vehicle photography03All-caps condensed labels04Specs presented like telemetry
> Use the design.live MCP and make it look like BMW M.

Connected agents retrieve ranked, permission-aware evidence through the MCP. https://design.live/mcp