apple.design.md

Apple.
Vast white space, SF Pro precision and cinematic product imagery — the reference for premium consumer restraint.
In the kit
Evidence coverage
Type & palette
Aa 400 · 500 · 600
Brand assets
Logo variants, mirrored and stable.
Served from the design.live CDN at a stable resolver URL, so an agent never has to scrape a brand site at request time.
Palette
Apple colours, ready to paste.
Hex values as recorded in the brand record. Click any swatch to copy it.
Typography
The type the brand actually ships.
Recorded from the brand record and the curated design distillation, with role and origin.
Aa
SF Pro Text
Aa
SF Pro Text
SF Pro Display, 600 weight
- Weights
- 400 · 500 · 600
- Scale
- 80 / 48 / 28 / 21 / 17
- Tracking
- -0.015em on display
Brand context
What an agent needs to know first.
AI-ready positioning, distilled into the same context block the MCP returns.
consumer technology for everyday creativity and work
Apple builds consumer devices, software, and services designed around privacy as a core value, helping people keep their data protected with safeguards like on-device processing and Private Cloud Compute for Apple Intelligence. Its privacy protections are built deeply into iPhone, iPad, and Mac rather than added on after the fact.
Audiences
- Individuals shopping for flagship consumer devices (iPhone, Mac, iPad, Apple Watch, AirPods)
- Small businesses and professionals using Mac and iPhone in their day-to-day work
- Organizations purchasing at scale for education, business, and government use
Design evidence
How the product behaves.
Counts come from the canonical evidence store. Screens and ordered steps are delivered through the authenticated MCP, not rendered here.
Type
Aa
SF Pro Display, 600 weight
80 / 48 / 28 / 21 / 17 · -0.015em on display
Signature moves