Apple.

Vast white space, SF Pro precision and cinematic product imagery — the reference for premium consumer restraint.

43 screens indexed6 flows mappediOS + Web · private beta
Download DESIGN.md

In the kit

Brand assets

Logo variants, mirrored and stable.

Served from the design.live CDN at a stable resolver URL, so an agent never has to scrape a brand site at request time.

Logo · for light surfaces
Logo · for dark surfaces
Icon · app mark

Palette

Apple colours, ready to paste.

Hex values as recorded in the brand record. Click any swatch to copy it.

accent
dark
brand
light

Typography

The type the brand actually ships.

Recorded from the brand record and the curated design distillation, with role and origin.

Aa

SF Pro Text

title · custom

Aa

SF Pro Text

body · custom

SF Pro Display, 600 weight

Weights
400 · 500 · 600
Scale
80 / 48 / 28 / 21 / 17
Tracking
-0.015em on display

Brand context

What an agent needs to know first.

AI-ready positioning, distilled into the same context block the MCP returns.

consumer technology for everyday creativity and work

Apple builds consumer devices, software, and services designed around privacy as a core value, helping people keep their data protected with safeguards like on-device processing and Private Cloud Compute for Apple Intelligence. Its privacy protections are built deeply into iPhone, iPad, and Mac rather than added on after the fact.

Audiences

  • Individuals shopping for flagship consumer devices (iPhone, Mac, iPad, Apple Watch, AirPods)
  • Small businesses and professionals using Mac and iPhone in their day-to-day work
  • Organizations purchasing at scale for education, business, and government use

Design evidence

How the product behaves.

Counts come from the canonical evidence store. Screens and ordered steps are delivered through the authenticated MCP, not rendered here.

Type

Aa

SF Pro Display, 600 weight
80 / 48 / 28 / 21 / 17 · -0.015em on display

Signature moves

01One product, one message per viewport02Center-locked display type03Cinematic imagery carries the story04Buy actions as quiet text links
> Use the design.live MCP and make it look like Apple.

Connected agents retrieve ranked, permission-aware evidence through the MCP. https://design.live/mcp