# DESIGN.md — Netflix

> Cinematic near-black, one signature red and artwork-led rows — an interface designed to disappear behind the story.
> Distilled by design.live · Media · netflix.com
> Agent prompt: "Use the design.live MCP and make it look like Netflix."

## Brand context
unlimited movies, tv shows, and more

Netflix is a global entertainment streaming service for anyone who wants to watch unlimited TV shows, movies, and more on internet-connected devices, with an easy “cancel anytime” membership model starting at $8.99. Its differentiator is the scale of its on-demand library and cross-device experience—available on smart TVs, game consoles, and mobile devices—paired with flexible plans that let members switch plans as they want.

Audiences:
- Households and individual subscribers who want on-demand streaming entertainment
- Family viewers managing age-appropriate content for children

## Assets
logo (for light surfaces): https://cdn.design.live/v1/domain/netflix.com/logo?theme=dark
logo (for dark surfaces):  https://cdn.design.live/v1/domain/netflix.com/logo?theme=light
icon:                      https://cdn.design.live/v1/domain/netflix.com/icon

## Palette
#E50914    accent
#000000    dark
#FFFFFF    light

## Type
title    Netflix Sans (custom)
body     Helvetica Neue (custom)

## Type scale
display:    Netflix Sans, 700 weight
weights:    400 · 500 · 700
scale:      54 / 36 / 24 / 16 / 14
tracking:   -0.01em

## Signature moves
- Artwork rows as the whole UI
- Red only for brand and play
- Hover states preview motion
- Titles over chrome, always

## Evidence coverage (private beta)
screens indexed:       26
screens VLM-annotated: 26
workflows mapped:      3
workflows annotated:   3
platforms:             iOS, Web

Evidence returned by the MCP is deduplicated, ranked for the request, and linked to source and permission provenance. Counts reflect the canonical evidence-store snapshot, not invented adoption or asset totals. Screen imagery is delivered through authenticated, metered MCP calls; it is not distributed on public pages.

## Retrieval
Ask the design.live MCP for the project brief, constraints, and desired Netflix qualities. It returns ranked evidence and an agent-ready implementation plan; do not copy a source screen wholesale.

— design.live/brands/netflix