# DESIGN.md — BMW M

> Pure black canvas, motorsport tricolor accents and machined typography — performance rendered as an interface.
> Distilled by design.live · Unclassified · bmw-m.com
> Agent prompt: "Use the design.live MCP and make it look like BMW M."

## Brand context
The Ultimate Driving Machine

BMW M builds high-performance automobiles and experiences for driving enthusiasts, rooted in motorsport DNA and designed to bring authentic racing functionality to everyday streets with exclusive, sporty aesthetics—reflecting BMW M’s ongoing pursuit of peak performance on asphalt from its motorsport foundation.

Audiences:
- Buyers of BMW M performance cars (e.g., BMW M2/M3/M4/M5 and electrified M models) in BMW’s main sales markets
- Motorsport fans and trackday/experience customers who participate in BMW M and AREA M events
- Enthusiasts who engage with BMW M digital and lifestyle offerings (magazine, wallpapers, gaming, and M in-car apps)

## Assets
logo (for light surfaces): https://cdn.design.live/v1/domain/bmw-m.com/logo?theme=dark
logo (for dark surfaces):  https://cdn.design.live/v1/domain/bmw-m.com/logo?theme=light
icon:                      https://cdn.design.live/v1/domain/bmw-m.com/icon

## Palette
#FFDD00    accent
#003C78    dark
#FCFCFC    light

## Type scale
display:    BMW Type Next, 700 weight
weights:    400 · 700
scale:      64 / 40 / 26 / 18 / 14
tracking:   0.02em, all-caps labels

## Signature moves
- Tricolor stripe as a structural device
- Full-bleed vehicle photography
- All-caps condensed labels
- Specs presented like telemetry

## Evidence coverage (private beta)
screens indexed:       0
screens VLM-annotated: 0
workflows mapped:      0
workflows annotated:   0
platforms:             brand context only

Evidence returned by the MCP is deduplicated, ranked for the request, and linked to source and permission provenance. Counts reflect the canonical evidence-store snapshot, not invented adoption or asset totals. Screen imagery is delivered through authenticated, metered MCP calls; it is not distributed on public pages.

## Retrieval
Ask the design.live MCP for the project brief, constraints, and desired BMW M qualities. It returns ranked evidence and an agent-ready implementation plan; do not copy a source screen wholesale.

— design.live/brands/bmw-m