vercel.design.md

Vercel.
Pure black-and-white precision, Geist typography and terminal-grade restraint — the developer aesthetic, perfected.
In the kit
Evidence coverage
Type & palette
Aa 400 · 500 · 600
Brand assets
Logo variants, mirrored and stable.
Served from the design.live CDN at a stable resolver URL, so an agent never has to scrape a brand site at request time.
Palette
Vercel colours, ready to paste.
Hex values as recorded in the brand record. Click any swatch to copy it.
Typography
The type the brand actually ships.
Recorded from the brand record and the curated design distillation, with role and origin.
Aa
Geist
Aa
Geist
Geist, 600 weight
- Weights
- 400 · 500 · 600
- Scale
- 72 / 44 / 24 / 16 / 14
- Tracking
- -0.04em on display
Brand context
What an agent needs to know first.
AI-ready positioning, distilled into the same context block the MCP returns.
Build and deploy on the AI Cloud
Vercel provides a Frontend Cloud—developer tools plus global infrastructure—for teams building, scaling, and securing fast, personalized web experiences. Its differentiator is an AI Cloud built for end-to-end delivery with security and performance at the edge, backed by claims like reduced page load times by 95% and builds accelerating from 7 minutes to 40 seconds.
Audiences
- Frontend and platform engineering teams building web apps (Next.js, React frameworks, and other frontend stacks)
- Product engineering teams developing AI-enabled applications and LLM-powered experiences
- Mid-market and enterprise teams running security- and reliability-sensitive production workloads
Design evidence
How the product behaves.
Counts come from the canonical evidence store. Screens and ordered steps are delivered through the authenticated MCP, not rendered here.
Type
Aa
Geist, 600 weight
72 / 44 / 24 / 16 / 14 · -0.04em on display
Signature moves