# DESIGN.md — Vercel

> Pure black-and-white precision, Geist typography and terminal-grade restraint — the developer aesthetic, perfected.
> Distilled by design.live · Developer Tools · vercel.com
> Agent prompt: "Use the design.live MCP and make it look like Vercel."

## Brand context
Build and deploy on the AI Cloud

Vercel provides a Frontend Cloud—developer tools plus global infrastructure—for teams building, scaling, and securing fast, personalized web experiences. Its differentiator is an AI Cloud built for end-to-end delivery with security and performance at the edge, backed by claims like reduced page load times by 95% and builds accelerating from 7 minutes to 40 seconds.

Audiences:
- Frontend and platform engineering teams building web apps (Next.js, React frameworks, and other frontend stacks)
- Product engineering teams developing AI-enabled applications and LLM-powered experiences
- Mid-market and enterprise teams running security- and reliability-sensitive production workloads

## Assets
logo (for light surfaces): https://cdn.design.live/v1/domain/vercel.com/logo?theme=dark
logo (for dark surfaces):  https://cdn.design.live/v1/domain/vercel.com/logo?theme=light
icon:                      https://cdn.design.live/v1/domain/vercel.com/icon

## Palette
#0070F3    accent
#171717    dark
#FFFFFF    light

## Type
title    Geist (google)
body     Geist (google)

## Type scale
display:    Geist, 600 weight
weights:    400 · 500 · 600
scale:      72 / 44 / 24 / 16 / 14
tracking:   -0.04em on display

## Signature moves
- Monochrome first, color as signal
- Geist Mono for anything technical
- 1px borders, zero shadows
- Triangle mark as the only flourish

## Evidence coverage (private beta)
screens indexed:       14
screens VLM-annotated: 14
workflows mapped:      3
workflows annotated:   3
platforms:             Web

Evidence returned by the MCP is deduplicated, ranked for the request, and linked to source and permission provenance. Counts reflect the canonical evidence-store snapshot, not invented adoption or asset totals. Screen imagery is delivered through authenticated, metered MCP calls; it is not distributed on public pages.

## Retrieval
Ask the design.live MCP for the project brief, constraints, and desired Vercel qualities. It returns ranked evidence and an agent-ready implementation plan; do not copy a source screen wholesale.

— design.live/brands/vercel