perplexity.design.md

Perplexity.
Deep teal on soft paper, editorial answer layouts and citations treated as first-class UI — search rebuilt on trust.
In the kit
Evidence coverage
Type & palette
Aa 400 · 500 · 600
Brand assets
Logo variants, mirrored and stable.
Served from the design.live CDN at a stable resolver URL, so an agent never has to scrape a brand site at request time.
Palette
Perplexity colours, ready to paste.
Hex values as recorded in the brand record. Click any swatch to copy it.
Typography
The type the brand actually ships.
Recorded from the brand record and the curated design distillation, with role and origin.
Aa
fkGroteskNeue
Aa
fkGroteskNeue
FK Grotesk, 500 weight
- Weights
- 400 · 500 · 600
- Scale
- 52 / 34 / 24 / 17 / 14
- Tracking
- -0.01em
Brand context
What an agent needs to know first.
AI-ready positioning, distilled into the same context block the MCP returns.
ai search assistant for people who want answers with sources
Perplexity builds an AI “search” experience where you can ask anything and get researched answers with sources for everyday and professional decision-making, including finance and research. Its differentiator is delivering information-grounded responses with citations from many sources, unlike general chatbots that may summarize without traceable sourcing.
Audiences
- people who use AI for everyday and professional research
- individual investors and finance-focused researchers
- students, academics, and subject-matter researchers
Design evidence
How the product behaves.
Counts come from the canonical evidence store. Screens and ordered steps are delivered through the authenticated MCP, not rendered here.
Type
Aa
FK Grotesk, 500 weight
52 / 34 / 24 / 17 / 14 · -0.01em
Signature moves