# DESIGN.md — Perplexity

> Deep teal on soft paper, editorial answer layouts and citations treated as first-class UI — search rebuilt on trust.
> Distilled by design.live · AI · perplexity.ai
> Agent prompt: "Use the design.live MCP and make it look like Perplexity."

## Brand context
ai search assistant for people who want answers with sources

Perplexity builds an AI “search” experience where you can ask anything and get researched answers with sources for everyday and professional decision-making, including finance and research. Its differentiator is delivering information-grounded responses with citations from many sources, unlike general chatbots that may summarize without traceable sourcing.

Audiences:
- people who use AI for everyday and professional research
- individual investors and finance-focused researchers
- students, academics, and subject-matter researchers

## Assets
logo (for light surfaces): https://cdn.design.live/v1/domain/perplexity.ai/logo?theme=dark
logo (for dark surfaces):  https://cdn.design.live/v1/domain/perplexity.ai/logo?theme=light
icon:                      https://cdn.design.live/v1/domain/perplexity.ai/icon

## Palette
#091717    dark
#FBFAF4    light
#20808D    accent

## Type
body     fkGroteskNeue (custom)
title    fkGroteskNeue (custom)

## Type scale
display:    FK Grotesk, 500 weight
weights:    400 · 500 · 600
scale:      52 / 34 / 24 / 17 / 14
tracking:   -0.01em

## Signature moves
- Answers typeset like articles
- Citations as visible chips
- Teal reserved for interactive
- Threads over sessions

## Evidence coverage (private beta)
screens indexed:       29
screens VLM-annotated: 29
workflows mapped:      3
workflows annotated:   3
platforms:             iOS, Web

Evidence returned by the MCP is deduplicated, ranked for the request, and linked to source and permission provenance. Counts reflect the canonical evidence-store snapshot, not invented adoption or asset totals. Screen imagery is delivered through authenticated, metered MCP calls; it is not distributed on public pages.

## Retrieval
Ask the design.live MCP for the project brief, constraints, and desired Perplexity qualities. It returns ranked evidence and an agent-ready implementation plan; do not copy a source screen wholesale.

— design.live/brands/perplexity