# DESIGN.md — Porsche

> Monochrome precision with one guards-red accent, engineered spacing and photography that treats cars as sculpture.
> Distilled by design.live · Automotive · porsche.com
> Agent prompt: "Use the design.live MCP and make it look like Porsche."

## Brand context
Your Porsche journey starts now.

Porsche designs and sells iconic performance vehicles—including legendary sports cars like the 911, electric models like the Taycan, and versatile SUVs like the Cayenne and Macan—for drivers who want premium driving dynamics across gasoline, hybrid, and fully electric powertrains. Its differentiator is the company’s heritage of engineering precision expressed through model lineups that span rear-engine sports, mid-engine performance, and high-performance electrification under one brand, from the 911 and Taycan to the Cayenne and Macan on Porsche’s U.S. site.

Audiences:
- Affluent US shoppers for new Porsche vehicles
- US buyers of Porsche Approved pre-owned vehicles

## Assets
logo (for light surfaces): https://cdn.design.live/v1/domain/porsche.com/logo?theme=dark
logo (for dark surfaces):  https://cdn.design.live/v1/domain/porsche.com/logo?theme=light
icon:                      https://cdn.design.live/v1/domain/porsche.com/icon

## Palette
#D5001C    accent
#000000    dark
#FFFFFF    light

## Type
title    Porsche Next (custom)
body     Porsche Next (custom)

## Type scale
display:    Porsche Next, 600 weight
weights:    400 · 600 · 700
scale:      60 / 38 / 24 / 17 / 14
tracking:   0.01em, engineered

## Signature moves
- Cars photographed as sculpture
- Red for exactly one element
- Configurator-grade detail views
- Wide tracking on technical labels

## Evidence coverage (private beta)
screens indexed:       0
screens VLM-annotated: 0
workflows mapped:      0
workflows annotated:   0
platforms:             iOS, Web

Evidence returned by the MCP is deduplicated, ranked for the request, and linked to source and permission provenance. Counts reflect the canonical evidence-store snapshot, not invented adoption or asset totals. Screen imagery is delivered through authenticated, metered MCP calls; it is not distributed on public pages.

## Retrieval
Ask the design.live MCP for the project brief, constraints, and desired Porsche qualities. It returns ranked evidence and an agent-ready implementation plan; do not copy a source screen wholesale.

— design.live/brands/porsche